The activities of the International Strategy and intelligence property are governed by a code of conduct to which participating companies and submit in accordance with the principles found in the Brazilian Code of Ethics and Conduct, developed by the National Development and Excellence, based on principles of:

» Legality
» Exchange
» Confidentiality
» Use
» Contact in Benchmarking
» Contact with third parties
» Preparation
» Fulfilment
» Understanding and action
» Relationship.

ALLIANCE activity is intense and disciplined methodology to possess a wide range of applications of multiple processes within organization.